John Haydon - Latest Comments in 22 Ways A Blog Can Rock Your Non-Profit’s Social Media Campaign

Re: 22 Ways A Blog Can Rock Your Non-Profit’s Social Media Campaign

John Haydon — Wed, 31 Mar 2010 20:25:24 -0000

You're welcome, Allyn!

Re: 22 Ways A Blog Can Rock Your Non-Profit’s Social Media Campaign

transfer ipod to computer — Wed, 31 Mar 2010 19:28:38 -0000

Social media are not only a way for businesses to interact with consumers but also a source of networking and communication between people. Popular networking sites including Myspace, Facebook and Twitter are social mediums most commonly used for socialization and connecting friends, relatives, and employees.
Social media can be said to have three components;
Concept (art, information, or meme).
Media (physical, electronic, or verbal).
Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print).

Re: 22 Ways A Blog Can Rock Your Non-Profit’s Social Media Campaign

pressure wall — Wed, 31 Mar 2010 18:28:57 -0000

So it’s really that blogs create good points in promoting a website or the business itself.
I'm keeping on blogging and blogging. Thanks for sharing this brilliant information.

Re: 22 Ways A Blog Can Rock Your Non-Profit’s Social Media Campaign

staffing33 — Thu, 03 Dec 2009 08:40:14 -0000

Thanks John for being such a great resource for us non-profits as well as an encourager to keep going.

Re: 22 Ways A Blog Can Rock Your Non-Profit’s Social Media Campaign

bloggingbetty — Tue, 21 Apr 2009 17:46:26 -0000

This is an amazing and awesome list. The comments have also enhanced the post with even more insights. I know of a non-profit site that has actually utilized all the points that were made. They work with a team of editors that are all professionals in their niche. The site, http://www.beintheknownj.org is growing and constantly look for ways to connect with other non-profits on Twitter, Twine anda few of the video sharing sites. But, their best is still yet to come so keep watching.
Keep up the great work, this site is a course within itself.

<abbr>bloggingbetty’s last blog post..Google Labs-Audio Indexing, Politicians Talk</abbr>

Re: 22 Ways A Blog Can Rock Your Non-Profit’s Social Media Campaign

Jeff P — Wed, 28 Jan 2009 20:58:49 -0000

Thanks John for being such a great resource for us non-profits as well as an encourager to keep going. Much appreciated!

Two more reasons for the blog in a non-profit: It's a chance to show your expertise in your particular field, it also allows you to recognize some of your staff by having them add a post when appropriate. And that staff post can speak volumes about your org as opposed to a corporate voice.

Keep this info coming - invaluable stuff!

Re: 22 Ways A Blog Can Rock Your Non-Profit’s Social Media Campaign

Robert Ford — Wed, 28 Jan 2009 09:57:13 -0000

John,

This is a great article.

I always tell my clients (a mix of non-profits, and small to medium size businesses) that blogs are one of those foundational building blocks of a social media strategy.

It is amazing the insights you get when you watch what people read on your blog, and then what they do with it, e.g. forward to others, post it on other social media sites (Digg, StumbleUpon, etc.), comment, blog about it themselves, etc.

One rule of thumb from all of the non-profits that I've worked with is that people like human interest stories. They like to be able to put a face to the people or cause that they're helping, and if (for confidentiality reasons) you can't highlight success stories, then highlight your team.

Re: 22 Ways A Blog Can Rock Your Non-Profit’s Social Media Campaign

Amber Naslund — Wed, 21 Jan 2009 23:36:57 -0000

Hi John,

Great list! I love the points about giving your stakeholders a voice. I find blogs to be so much more of a real-time feedback mechanism. It's a testing ground, too, for ideas and soliciting feedback from your community that might otherwise take time and more cumbersome effort through traditional mechanisms like surveys. It's more informal, but that more casual conversation I think encourages commenters to be more "themselves" and provide honest, off-the-cuff input.

Non-profits are especially in a position to tell lots of great stories about the work they're doing and the communities they're affecting in a positive way. Blogs can be great anthologies of the impact they're having on the people that need them most.

Great insights, John. Thanks so much.

Best,
Amber Naslund
Director of Community | Radian6
@AmberCadabra

Re: 22 Ways A Blog Can Rock Your Non-Profit’s Social Media Campaign

Chi-chi Ekweozor — Wed, 21 Jan 2009 19:32:24 -0000

You probably said this but in not as many words, John. If not, @Debra Askanase certainly addresses it:

1. You will learn to anticipate your supporters, donors and stakeholders’ needs better with a blog.

Why?

Because by blogging regularly about your actions/achievements you will get a better feel of what they like or dislike about what you're doing.

Great list. Thanks for sharing.

Re: 22 Ways A Blog Can Rock Your Non-Profit’s Social Media Campaign

Hildy Gottlieb — Wed, 21 Jan 2009 13:13:45 -0000

John:
Great list - and I like Debra's additions above as well. Three additional benefits I have found in blogging:
1) Having to develop my thinking on a regular basis hones my thinking. I am able to make my case more clearly when I'm face to face, because I have had to think it through to write it.
2) A blog provides an official-looking way of making a point. As a consultant, if I am having a conversation w/a client who says, "Yes, but my board doesn't think so," I can respond in a number of ways. 1- I can ask to talk to the whole board, so I can make my case directly (not always easy). 2- I can make my case to the one person, hoping they will then make my case to the whole board (SO not a good idea!) or 3- I can make my case to that person, and then write a blog post that cogently makes that case again. I can then send the link to the person I've talked to, telling them, "To make it easier for you, so you don't have to explain to the board, just pass this link along to your board."
3) From #2, in addition to making the case to THAT board, I have now made the case to a whole lot of other boards whose members read my blog, and who likely have the same arguments.

From consulting clients to the donors of a Community Benefit Organization, anyone who finds him/herself in the position of having to "make their case / overcome objections / address risk factor" should absolutely be using their blog to do so!

Again, John, thanks for posting this!
Hildy

Hildy Gottlieb
Author - The Pollyanna Principles: Reinventing "Nonprofit Organizations"
to Create the Future of Our World

Re: 22 Ways A Blog Can Rock Your Non-Profit’s Social Media Campaign

Debra Askanase — Wed, 21 Jan 2009 07:58:49 -0000

Great post, John! In addition to the many wonderful reasons, I might add three more:
1. Asking for new ideas from your non-profit's stakeholders on the blog.
2. Crisis management. If the organization ever encounters poor publicity, a blog is a great way to instantly re-direct and explain the issue from the organization's point of view.
3. The blog is the historic record of the organization's achievements and activities. Similar to the website, but with analysis of great events, accomplishments and goals achieved give every achievement further depth in the eyes of potential/actual donors.